Which statement accurately describes social media?

Social media operates as a platform for all types of communication, making it a multifaceted tool for engagement, information sharing, and interaction. It allows for a diverse range of content, including text, images, videos, and links, enabling users to communicate not only personally with friends and family but also to engage with brands, groups, and wider communities. This inclusivity positions social media as an essential channel for dialogue, marketing, customer service, and community building.

Additionally, social media encompasses various forms of media, including user-generated content and engagement-driven communication, rather than being limited to just personal interactions or strictly serving as a paid advertising space. This blend of owned, earned, and paid media allows organizations to utilize social media for a variety of marketing strategies effectively, communicating with audiences in a more human and relatable way.