Which of the following pricing strategies involves determining price based on the relationship between costs and sales volume?

Enhance your marketing skills with the PlayPosit Principles of Marketing Test. Study with interactive flashcards and multiple choice questions. Get detailed hints and explanations.

The pricing strategy that involves determining price based on the relationship between costs and sales volume is break-even analysis. This approach focuses on calculating the point at which total revenues equal total costs, allowing businesses to understand how many units must be sold at a particular price to cover expenses. By assessing fixed and variable costs along with expected sales volumes, break-even analysis helps companies make informed decisions about pricing strategies, production levels, and market viability.

This method is particularly useful for businesses looking to understand the financial implications of various pricing strategies, as it provides clarity on the minimum sales needed to avoid losses. The break-even point is an essential tool for evaluating the feasibility of pricing and volume strategies in a competitive market.

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