When customers use a web browser for search, what types of media may appear in the results?

In the context of digital marketing and search engine results, all types of media—paid, earned, and owned—can appear.

Paid media consists of advertisements that businesses pay for, such as pay-per-click (PPC) ads, which are designed to appear prominently in search results. Earned media refers to content that a brand receives through various forms of organic sharing, such as reviews, mentions in articles, and customer testimonials, all of which can also show up in search results. Owned media includes websites, blogs, and social media profiles that brands control, which can be indexed by search engines and appear in the results when customers conduct a search.

Since search engines may aggregate and display a mixture of paid ads, results generated through organic engagement, and links to owned properties, it's accurate to say all these types of media can be present in the results. This illustrates the diverse landscape of online visibility and emphasizes the importance of an integrated marketing strategy that leverages each media type effectively.