What type of questions does Chapter 13 address?

Chapter 13 addresses a comprehensive range of topics related to promotions and their strategic application in marketing. By selecting the option indicating that all of the above questions are covered, it reflects the chapter's focus on the multifaceted nature of promotional strategies.

The first aspect, concerning why promotions should be used with channel intermediaries, emphasizes the role promotions play in not just engaging consumers, but also in empowering intermediaries to effectively market and sell products. Understanding this relationship can enhance the overall flow of products through the supply chain and optimize partnership advantages.

The second topic highlights how promotions adapt throughout the product life cycle, which is crucial for marketers to align their strategies with the varying needs and behaviors of consumers during different stages. For instance, promotions for a newly launched product might differ significantly from those used for a product that has matured or is in decline.

Lastly, the question regarding the use of different promotional methods underlines the necessity for a diverse toolkit in marketing. Different methods may be more effective depending on the target audience, product type, market conditions, and overall marketing objectives.

In sum, Chapter 13 delves into these interconnected questions, illustrating that effective promotion requires a nuanced understanding of various factors, which is why the correct answer encompasses all of these themes.