What type of media did Charlotte find most helpful when considering the purchase of a new Tesla?

Earned media refers to publicity gained through promotional efforts other than paid media, often relying on unbiased or independent sources to validate a product or brand. In the context of purchasing a new Tesla, Charlotte likely found earned media helpful because it includes reviews, testimonials, and articles generated by third parties. This type of media can significantly impact consumer trust and influence purchasing decisions, as potential buyers often place higher value on the opinions and experiences of others over traditional advertisements.

When considering a substantial investment like purchasing a car, many consumers seek trustworthy information and real experiences from existing customers and reputable automotive reviewers. Thus, earned media can provide the social proof and validation necessary for Charlotte to feel confident about her decision to buy a Tesla. The insights gained from news stories, online reviews, and features in automotive publications represent the organic conversation around the brand and product, making it a powerful influencing factor in her buying process.