What purchasing scenario describes a purchasing agent who routinely signs purchase orders for office supplies without further consideration?

Enhance your marketing skills with the PlayPosit Principles of Marketing Test. Study with interactive flashcards and multiple choice questions. Get detailed hints and explanations.

A purchasing agent who routinely signs purchase orders for office supplies without further consideration is best described by the term "Straight Rebuy." In this scenario, the purchasing agent is engaging in a transaction where they are purchasing the same product or service for the same conditions as before. This indicates a low level of decision-making effort and is based on established supplier relationships and a consistent need for specific products such as office supplies.

The concept of a straight rebuy is characterized by familiarity and the absence of the need for additional information or negotiation, which fits perfectly with the description provided. The purchasing agent has probably developed a routine or a set of procedures for ordering these supplies and trusts the supplier to deliver the required products consistently.

In contrast, other purchasing scenarios involve different levels of complexity or decision-making. For example, a modified rebuy would entail some changes to the product specifications or terms, and a new task purchase would involve purchasing something entirely new, requiring more extensive evaluation and decision-making processes. The repeat purchase generally refers to a broader concept of buying the same product again but doesn't specifically highlight the lack of consideration that defines a straight rebuy.

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