What is the definition of promotion in marketing?

Promotion in marketing is fundamentally defined as the communication between the seller and buyer. It encompasses the various strategies and tactics employed to inform, persuade, and remind potential customers about products, services, or brands. This can include advertising, sales promotions, public relations, direct marketing, and personal selling—all aimed at generating interest and encouraging a purchase. Effective promotion establishes a dialogue with consumers, helping to create awareness and shape perceptions about what’s being offered.

The other options, while related to marketing, do not specifically encapsulate the essence of promotion. Creating product demand is a broader concept that can involve various marketing mix elements, and it does not solely focus on the communicative aspect. Quality control measures pertain to ensuring that products meet certain standards and are not part of the promotion definition. Market analysis techniques involve research and data gathering to understand market conditions, which again diverges from the core concept of promotion as a communicative process.