What is a key feature of personal selling in the promotion mix?

A key feature of personal selling in the promotion mix is the individual interactions with potential customers. This personal approach allows sales representatives to tailor their communication based on the specific needs, preferences, and behaviors of each customer. It fosters a deeper connection and understanding between the salesperson and the buyer, leading to more effective persuasion and relationship-building.

Through these personalized interactions, sales professionals can address questions and concerns, provide detailed information about products or services, and adjust their sales messages in real-time based on customer feedback. This level of customization is not typically possible with other promotion methods, such as mass communication, where messages are directed at a broad audience without considering individual differences.

Moreover, personal selling also enables immediate feedback from customers, which can be crucial for refining sales strategies and enhancing customer satisfaction. The ability to engage one-on-one is what distinguishes personal selling within the broader promotion mix.