What does sorting refer to in the context of marketing?

In the context of marketing, sorting refers to the process of classifying products into different categories. This is crucial for businesses to help customers easily locate what they are looking for based on specific characteristics, such as type, brand, or use. By categorizing products effectively, companies enhance the shopping experience, streamline inventory management, and create targeted marketing strategies.

Sorting allows for a more organized presentation of products, facilitating quicker decision-making for consumers and improving overall satisfaction. While the other options touch upon valid marketing strategies, they represent more specific actions rather than the broader concept of sorting, which encompasses the overall classification into categories.