What does "A/B Testing" involve?

A/B testing involves measuring customer responses to two versions of a webpage to determine which one performs better in achieving a specific goal, such as higher conversion rates or improved user engagement. This method is widely used in digital marketing and web design, as it allows marketers to make data-driven decisions based on actual user behavior.

By presenting different segments of users with either version A or version B, marketers can gather insights into which design, content, or call-to-action resonates more effectively with their audience. The findings from A/B testing are invaluable as they help optimize webpages for better performance, ultimately increasing effectiveness in reaching marketing objectives. This targeted approach fosters continuous improvement and enhances user experience, making A/B testing a fundamental practice in the field of marketing.