Selective distribution typically includes which of the following characteristics?

Enhance your marketing skills with the PlayPosit Principles of Marketing Test. Study with interactive flashcards and multiple choice questions. Get detailed hints and explanations.

Selective distribution is characterized by the strategy of making a product available through a limited number of retailers or intermediaries within a specific market area. This approach allows manufacturers to choose specific locations and partners that align with brand image and target market, often focusing on quality rather than quantity.

The option about being associated with shopping products is particularly relevant because these items typically require consumers to engage in a comparison process. Shopping products, such as electronics or clothing, often benefit from selective distribution, as it enables retailers to provide a more personalized customer experience and enhances the product's perceived value. By limiting the availability of these products, companies can maintain better control over pricing, marketing, and customer service, which is crucial for shopping products that consumers may want to evaluate before making a purchase.

The other options do not align with the characteristic of selective distribution. Lower product exclusivity would indicate broader availability, which contradicts the selective nature. Restricting market growth is a consequence that does not accurately represent the goal of selective distribution, as it aims to strategically develop market presence rather than limit it. Lastly, focusing solely on online sales overlooks the essence of selective distribution, which often includes physical retail presence in addition to online channels.

Subscribe

Get the latest from Examzify

You can unsubscribe at any time. Read our privacy policy