In the General Electric Strategic Planning Grid, which two dimensions are used to evaluate opportunities?

The General Electric Strategic Planning Grid is a strategic management tool that evaluates business units based on two key dimensions: industry attractiveness and business strengths.

Industry attractiveness assesses the overall potential of the market, including factors such as market growth, profit potential, and competitive landscape. This dimension helps businesses understand the desirability of engaging in a particular industry sector.

On the other hand, business strengths refer to the company's capabilities and resources relative to its competitors within that industry. This includes factors such as market share, brand strength, customer loyalty, and operational efficiency.

Together, these two dimensions enable organizations to determine where to allocate resources and which markets or segments to pursue for optimal strategic positioning. By focusing on both dimensions, companies can create clearer insights into their strategic direction and prioritize investments effectively.