If a retailer pays $24 for an item and marks it up by 25%, what is the selling price?

Enhance your marketing skills with the PlayPosit Principles of Marketing Test. Study with interactive flashcards and multiple choice questions. Get detailed hints and explanations.

To calculate the selling price of an item after applying a markup, you first determine the amount of the markup based on the original purchase price. In this case, the retailer pays $24 for the item and applies a markup of 25%.

First, calculate the markup amount by multiplying the cost price by the markup percentage:

Markup Amount = Cost Price × Markup Percentage

Markup Amount = $24 × 0.25 = $6

Next, add the markup amount to the original cost price to find the selling price:

Selling Price = Cost Price + Markup Amount

Selling Price = $24 + $6 = $30

Thus, the selling price of the item after the markup is $30, which corresponds to the correct choice. This process of determining the selling price from a cost price and a percentage markup is a fundamental concept in retail pricing strategies.

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