A SWOT analysis is primarily used in which stage of the new-product development process?

A SWOT analysis is utilized during the screening stage of the new-product development process because it allows companies to evaluate the strengths, weaknesses, opportunities, and threats associated with potential product ideas. By conducting a SWOT analysis at this stage, organizations can systematically assess which ideas show the most promise and align with their strategic goals. This evaluation helps to filter out less viable concepts and focus resources on the most promising opportunities that can successfully move forward in the development pipeline. It serves as a crucial tool for decision-making, ensuring that only the most viable and strategically aligned ideas proceed to the next stages of development.